Interview with Mike Bernacchi and Paul Galbenski with America's Marketing High School
This week we talk with both Mike Bernacchi, Professor of the University of Detroit Mercy and Paul Galbenski, Instructor for Oakland Schools. Our topic is America's Marketing High School, a nationwide online business marketing curriculum which incorporates lectures, podcasts and materials that bring the impact of marketing and advertising to life using current events such as the Olympics and the Super Bowl.
The Web based Curriculum is available for free at www.americasmarketinghighschool.org and also at iTunes U in the MI Learning portal. Comprised of 10 - 15 minute Podcasts, the Mike-roScope Newsletter and Economic and Advertising Modules, this content is current events focused and free for use.
When asked who the curriculum was focused on, Paul Galbenski advised, "Certainly one of the key components would be all of your business, your marketing, your advertising, your media teachers that they have at the k-12 district ... but over the time that this has evolved, we've also had the mathmatical departments, we've had some people that teach statistics that were involved with this..."
We hope you enjoy the interview.
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